National Student Advertising Competition
Role: Strategy (Creative Brief, Competitive Analysis, Target Audience, Survey Development)
Selected as a member of the strategy team for UNT’s 2020 AAF Student Advertising Competition. The project was a business-to-business campaign for the Adobe Advertising Experience Cloud where I worked on primary research, survey development, target audience breakdown, social media analysis, and creating the creative brief.
Plansbook
Our plansbook was the culmination of our campaign. After months of hard work, countless survey results, and deciding between too many slogans to count, our plansbook showcased how Adobe is ad tech done different.
Industry Survey
We began our strategy with an industry survey that provided insight to the ad tech landscape, Adobe’s awareness metrics, and key benefits our target audience desires.
Social Media Analysis
A key part of our research was understanding the social media landscape of Adobe and the ad tech industry.
Creative Brief
After our strategy teams research and preliminary survey data, we presented the creative brief.
This culminated to influence our teams direction and creative strategy to create our slogan, Ad Tech Done Differently.
The single most important thing? Adobe is redefining the ad tech experience.
Noah Hutchinson 