UNT Student Government Association

Role: Branding, Graphic Design, Social Media, Website, Public Relations

For the 2019-2020 academic year, I served as the Communications Director for the University of North Texas’ Student Government Association where I helped develop SGA’s branding, increase social media engagement, and supervised the first-ever Communications Team.

Over the course of those 12 months, SGA gained over 2 million social impressions, was covered in over 25 local, regional, national (and one international) news outlets, invited to speak at the SXSW EDU 2020 conference, and so much more.

Branding

One of my first goals with my role was to create a brand for SGA that would show our Mean Green pride while conveying uniformity across our social media, promotional materials, and graphics

Twitter

Twitter was the main hub of information for SGA’s upcoming events and initiatives. We posted various content ranging from member highlights and videos about local elections to meeting recaps and legislation updates. Here’s some metrics from June 2019-April 2020:

Impressions: 2.1 million (+22%)
Retweets: 4,268 (+23%)
Likes: 9,761 (+46%)
New Followers: 648
Total Tweets: 488

Instagram

Impressions: 98,220
Reach: 68,880
Video Views: 3,726
Likes: 5,417
Comments: 74
Avg. Engagement: 5.46%
Total Posts: 68
New Followers: 245

SXSW EDU 2020

After gaining hands-on experience of student activism, we decided to share our experience. Among a competitive field, Yolian and I were selected to speak at the South by Southwest EDU 2020 Conference to talk about all things Generation Z and the role of civic engagement on college campuses. Despite the conference being cancelled in light of the global COVID-19 pandemic, we were honored to be selected.

Learn more here.